Cart 0
Brand Guidelines

Brand Guidelines

DelCampo School brand is more than just a name. It's a set of values, attributes, and artwork that reflects the spirit of our school. Using it consistently will reinforce our passion and commitment to making the world a more connected place.

03uXafg.jpg

Main Logo

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our school name – they have a fixed relationship that should never be changed in any way. 


Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with the Communications department if you have any questions or need further help. 


DelCampo School Logo

 
DelCampo School Black Logo
DelCampo School White Logo
 

Family

DelCampo is made up of many families which are targeted for different demographics and audiences. With this, we would like to present to you our...

DelCampo Academy Logo
 

DelCampo English Center Logo
 

DelCampo Enrichment Program Logo
 

Incorrect Logo Application

dos_donts_DelCampo_Logo
Dos_Donts_DelCampo_logo

Naming Usage

Never modify or abbreviate the name "DelCampo." The "D" and "C" in DelCampo are always capitalized. Keep "DelCampo" as a single word. Depending on the brand represented, use the appropriate academic program:

DelCampo...

  • School
  • Academy
  • English Center
  • Enrichment Program
 
DelCampo School Naming Usage
 
Screen Shot 2017-08-08 at 1.59.01 PM.png

DelCampo Colors

 
DelCampo School Green
DelCampo School Dark Green
DelCampo School Yellow

DelCampo Fonts

 
 
Screen Shot 2017-08-08 at 2.23.24 PM.png

Montserrat

Download Font

 

Correct Logo Placement

DCS Logo Placement
DCS Logo Placement
 
 

Correct Logo Placement Examples

Press images for a closer look.

 
 

Brand Safety

At DCS, Brand Safety goes far beyond protecting and respecting privacy and confidential information about our school and its stakeholders.  It extends as far as preserving our true essence, core values, and school culture.

Brand Safety includes:

  • How and where are image is displayed
  • How we communicate with others
  • Professionalism
  • Reflection of who we are and what we stand for
  • Commitment to continuous improvement, educational excellence, and exemplary service

Protecting our brand ensures evolution, continuity and excellence

Screen Shot 2017-08-08 at 2.14.03 PM.png
 

Brand Assets

The DelCampo name and logos are trademarks of DelCampo and may only be used as described in these Guidelines. Avoid using the DelCampo Brand Assets for anything that would be inconsistent with these Guidelines. We may evaluate your use of the DelCampo Brand Assets at any time to determine if you are violating our Brand Guidelines. We may also revoke your permission to use the DelCampo Brand Assets at any time.

Remember to follow all of the display guidelines for the DelCampo’s logo.

 
 
DCS Logo Placement

Download Brand Assets